销售额下滑严重 麦当劳CEO辞职

    188bet滚球游戏 讯  据外媒报道，由于销售额下滑至10年来最低点，1月28日全球快餐巨头麦当劳称，现任总裁兼首席执行官（CEO）唐.汤普森（Don Thompson）将于3月1日正式离职，其他公司高层也有相应的调整。

    据报道，接替汤普森的是目前该公司的首席品牌官（CBO）史蒂夫.伊斯特布鲁克（Steve Easterbrook）。伊斯特布鲁克将带领麦当劳努力提升其市场营销业绩，创新菜单品项。此前他曾担任麦当劳全球业务的领导角色，包括麦当劳欧洲总裁。

    部分原文报道如下：

    （Bloomberg） -- McDonald's Corp., the world's largest restaurant chain, will replace Chief Executive Officer Don Thompson with one of his top lieutenants following the company's worst U.S. sales slump in more than a decade.

    Chief Brand Officer Steve Easterbrook will take the reins when Thompson steps down on March 1, the Oak Brook, Illinois-based company said in a statement Wednesday. Easterbrook, currently a senior executive vice president, also will join the board, filling Thompson's vacated seat, the company said. Thompson, 51, had been in the CEO job fewer than three years.

    原文链接：<http://www.bloomberg.com/news/articles/2015-01-28/mcdonald-s-names-steve-easterbrook-ceo-as-thompson-steps-down>